AXE

AXE x Doge Can

This is work in which I acted as the producer on. The campaign ran in coincide with the boom of the crypto currency, Doge coin. Using the virality of the Doge coin as a jumping off point, the AXE creative team worked with me and my team of creatives to create a promo for AXE Doge can, a scent based off the crypto currency. Based off this video, and a similar drop across other social platforms, the campaign generated a total of 1.95 billion impressions.

Media Coverage

AXE x Vamp Can

This is work I created in which I acted as the producer, director, cinematographer, and editor on. The work was created to coincide with a campaign in which AXE created a sample pack using only sounds made from an AXE can. I recorded the sounds in our studio and then created the video to drop the sample pack which then went on to become AXE’s first ever TikTok.