Snapchat
Mass Snaps
These are works in which I acted as producer on, producing via SuperJoy directly for Snap Corp. They are mass snaps and were sent to the over 250 million users who has Snapchat downloaded on their mobile device. For each of these projects, I became involved within creative conception and produced the project through delivery.
International Friends Day Mass Snap
Juneteenth Mass Snap
India Independence Day Mass Snap
Mental Health Awareness Day: October 10, 2021
These are works created to announce Snap’s partnership with Active Minds. I produced a whole mental health focused campaign which included completing remote interviews with talent, editing those interviews into four cohesive episodes and one youtube compilation, as well as repurposing those interviews into multiple forms of short form advertisements. The campaign was incredibly well received and had great public and press reception.
Snapchat Superheros: Validate
Snapchat Superheros: Appreciate
Snapchat Superheros: Commit
Snapchat Superheros: Referral
Press Coverage
Sports Illustrated
AdWeek